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3D Holography Advertisement On Vehicle Using IoT
Research Article | Published: 08 May 2025
IECE Transactions on Sensing, Communication, and Control Volume 2, Issue 2, 2025: 85-94
Volume 2, Issue 2, IECE Transactions on Sensing, Communication, and Control
Volume 2, Issue 2, 2025
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IECE Transactions on Sensing, Communication, and Control, Volume 2, Issue 2, 2025: 85-94

Free to Read | Research Article | 08 May 2025
3D Holography Advertisement On Vehicle Using IoT
by
Fahad Farooq Fahad Farooq 1
Rana Javed Masood Rana Javed Masood 2
Muhammad Aamir Khan Muhammad Aamir Khan 1
Amber Israr Amber Israr 1
Faizan Zahid Faizan Zahid 3 *
1 Electronic Engineering Department, Sir Syed University of Engineering and Technology (SSUET), Karachi, Pakistan
2 Electronic Engineering Department, Usman Institute of Technology, Karachi, Pakistan
3 Department of Electrical, Electronics and Computer Engineering, University of Catania, 95125 Catania, Italy
* Corresponding Author: Faizan Zahid, [email protected]
DOI: 10.62762/TSCC.2024.554721
Received: 03 October 2024, Accepted: 28 April 2025, Published: 08 May 2025  
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Abstract
3D holographic displays on vehicles are a new out-of-home (OOH) advertisement technology offering an interactive and dynamic means of engaging consumers. They enhance advertisement visibility and viewer interaction through the projection of colorful, three-dimensional images in public areas. An Internet of Things (IoT) based holographic advertisement system is presented, integrating remote content management and personalized advertising control. The system includes an Android application that allows users to select and schedule ads displayed on moving vehicles. A GPS module provides real-time vehicle tracking, supporting security and targeted advertisements. Cloud-based storage ensures remote access and data management, allowing content updates from any location. By combining holography, IoT, and cloud computing, this approach modernizes traditional advertisement methods with a scalable, high-technology alternative suitable for contemporary digital marketing.
Graphical Abstract
3D Holography Advertisement On Vehicle Using IoT
Keywords
3D (dimensional) hologram
Out-Of-Home (OOH) advertisement
GPS
internet of thing (IoT) interfacing
cloud native
Data Availability Statement
Data will be made available on request.
Funding
This work was supported without any funding.
Conflicts of Interest
The authors declare no conflicts of interest.
Ethical Approval and Consent to Participate
Not applicable.
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Cite This Article
APA Style
Farooq, F., Masood, R. J., Khan, M. A, Israr, A., & Zahid, F. (2025). 3D Holography Advertisement On Vehicle Using IoT. IECE Transactions on Sensing, Communication, and Control, 2(2), 85–94. https://doi.org/10.62762/TSCC.2024.554721
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